How to Start a Sugarcane Juice Business

Sugarcane juice is a refreshing and popular beverage enjoyed by people of all ages across the world. Drinking sugarcane juice can help alleviate fatigue in the body as it contains essential nutrients. These nutrients provide energy to the body and boost its immune system, making it more capable of fighting diseases. This, in turn, helps maintain good health. Sugarcane juice is very beneficial for the body due to its numerous health benefits. So, If you have to start a business providing healthy and natural drinks to your customers, With its natural sweetness and numerous health benefits, starting a sugarcane juice business can be lucrative. However, like any business, it requires careful planning and execution. here in this article, we’ll delve into the steps involved in starting a sugarcane juice business with low investment.

Market Demand for Sugarcane Juice

The vast and diverse market for sugarcane juice sees a significant increase in demand during the summer season. In this time, virtually every street or market features a shop selling sugarcane juice, drawing large crowds eager to enjoy the refreshing drink. With a large population favoring fresh and natural beverages, sugarcane juice enjoys steady demand throughout the year. A 2021 report valued the sugarcane juice market at US$ 138 million, projecting its growth to US$ 291 million by 2030, with a CAGR of 7.8% from 2021 to 2030. The rising trend of health consciousness among consumers also enhances the demand for natural and organic drinks, positioning sugarcane juice as a lucrative business venture.

Investment for Sugarcane Juice Business

Starting a sugarcane juice shop requires minimal investment and can yield good profits. It typically includes costs for machinery, raw materials, space rental or purchase, licenses and permits, marketing, and working capital. Generally, a small-scale sugarcane juice business can require an initial investment ranging from INR 50,000 to INR 2,00,000, Larger operations with higher production capacity and additional services such as bottling, branding, and distribution may require up to ₹20 lakhs. So, consulting with a business adviser is essential to determine the specific investment needed for a successful sugarcane juice business.

Licenses and Permits for Business

To operate a sugarcane juice business legally in India, several licenses and permits are required. These may include a food license from the Food Safety and Standards Authority of India (FSSAI), which ensures that the business meets hygiene standards and sells safe products. Additionally, businesses may need permits from local municipal authorities or the state pollution control board, especially if they use machinery or generate waste. It’s also important to obtain any necessary business licenses and permits as required by local authorities. So, consult with local authorities and legal professionals to understand the specific regulations governing the sugarcane juice business in your region.

Location Selection for Business

Starting a sugarcane juice business requires careful consideration of the location, as it significantly influences success. For optimal results, consider locating your business in crowded areas to leverage the constant flow of potential customers. Ideal locations include areas near markets, schools, and colleges, which typically experience high foot traffic, beneficial for a sugarcane juice venture. Alternatively, setting up a juice cart on the roadside represents a viable option. For those who prefer a rented space, a small room or shop ranging from 50 to 200 square feet can accommodate the operations based on their scale. The retail space should have access to electricity, a water supply, and a wide front area to draw in customers.

Raw Materials for Sugarcane Juice

In the sugarcane juice businesses require raw materials primarily consisting of fresh sugarcane. Some businesses may also choose to add flavourings like Lemon, Salt, Ice, Mint, Ginger or other ingredients to their sugarcane juice, depending on their specific recipes and customer preferences. If you are looking to purchase these raw materials, you can easily find them in the markets from any farmer in your city. However, whether the supplier is a farmer or not, it is important to ensure that you receive the raw material on time as this business is seasonal. Also, glass is required while doing this business in small shops, hence you should buy at least 10 glasses of different sizes.

Machines for Sugarcane Juice Business

In the sugarcane juice business, machines play a crucial role in efficiently extracting juice from sugarcane stalks. Sugarcane juice machines are currently available in different varieties. Old traditional manual machines whose price ranges from 15 to 50 thousand. The price of a new-age automatic sugarcane machine ranges from Rs 30 thousand to Rs 1.5 lakh.  These machines, such as sugarcane crushers and juice extractors, are needed to streamline the production process and increase productivity.  You can easily get a machine to extract juice from sugarcane in your local market OR buy it online like Indiamart, Alibaba and TradeIndia websites.

Making Pprocess of Sugarcane Juice

First, one must procure high-quality sugarcane from local farmers or wholesalers. Clean and wash the sugarcane thoroughly to remove any dirt or impurities. Next, crush the sugarcane using a mechanical sugarcane juicer to extract the juice. Strain the juice to remove any pulp or solids, resulting in a smooth and refreshing drink. To enhance the flavor, you can add lime juice, ginger, or mint. Serve the freshly squeezed sugarcane juice directly to customers or bottle it. Remember to maintain hygiene and cleanliness throughout the process to ensure the safety and quality of the product.

Marketing Tips for the Business

For sugarcane juice shop businesses, effective marketing can significantly boost sales and visibility. Here are some tips to consider: First, get wall paintings done around your juice shop to make people aware of its presence. So, people tend to drink more juice when they see it around them. Also, place banners and posters in your location to catch the attention of passersby. This can help to attract more customers and increase sales. Spread the word about your juice shop through social media platforms like Facebook, WhatsApp, Instagram, etc. This can help you reach a large number of people, making them aware of your business. Finally, focus on providing excellent customer service to build trust and loyalty among your clientele, leading to positive word-of-mouth marketing.

Profits in Sugarcane Business

In sugarcane business, most of the profit depends on your business. And the specialty of this business is that there is no need to invest much in this business and you get high returns with less investment. If you sell sugarcane juice in a place where people come and go, be it in front of a railway station, a park or a stadium, on the roadside. So you can earn Rs.30 to 50 thousand or more per month. If you have a big budget, you can buy a big machine and do a big business by putting caps on bottles. So, if you open a juice center on a big scale, you can easily earn Rs 1 lakh or more.

F A Qs

How to get a loan for a sugarcane juice business?

To get a loan, prepare your project file and take it to the bank. Due to this, a Mudra loan can also be availed for the sugarcane business.

How many licenses are required for sugarcane shops?

To start a sugarcane business, mainly shop license food registration and MSME registration are required.

How Much Can Sugarcane Juice Machine Get?

Currently, sugarcane juice machines come in two forms types, the first of which is the traditional old machine, in which the cane is crushed by hand. Recently sugarcane juicers have started coming up with a new technology that crushes the sugarcane simultaneously.

Where to start a sugarcane centre?

A sugarcane shop should be opened in a place with high traffic or high traffic. It should be started in the streets and squares. Thus, people know that there is a juice centre here. So he will be your customer.

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