How to Use Google My Business Account to Grow Your Business

What is Google My Business Account?

Google My Business Account – The Google My Business allows businesses to easily manage their online presence, track their analytics and see how visitors engage with them. Whether you’re just starting out or have been in business for years, Google My Business is a fantastic tool for online marketing.

Google My Business is a free, easy-to-use platform that enables users to create a complete online profile of their business. It allows you to manage your business listing in real-time, see how visitors engage with your business and increase your online presence.

Google My Business provides businesses with the technology and resources to streamline the online marketing process and grow their business.

Google My Business gives you access to the tools and insights you need to run your business well.

GMB allows you to review and correct info about your business, publish collections of photos, add videos and playlists, see how people find your business online, see how many times your listing appears when people search for it and create a package that can be sent to customers.

How to create a Google My Business account

1: Sign in to your Google account and visit the My Business website.

2: Answer detailed questions about your business.

3: Select a business type, location and language(s) used for your listing(s).

4: Verify your business information and create an account later if you wish.

5: List your business and start attracting new customers.

The first step in listing your business in the Google Maps Local Pack is to enter your information into Google My Business. In addition to entering in the information about your business like address, hours of operation, phone number, reviews, and photos, you can also provide more information about your business and yourself in general. You can also edit your own information at any time. There are several pages you can add to your listing including your homepage, opening hours, and more.

In the My Business website, you can fill out your basic information, create an account and select the language(s) of your business for more exposure. If you don’t want to create an account, you can add your information manually. However, if you want to add business information later, you’ll need to create an account.

Step 1: Log in to your Google account and visit the My Business website

Step 2: Answer detailed questions about your business

Here you can tell Google your opening hours, address, what sort of store you have, your phone number, whether you’re a franchise, and more.

Step 3: Select a business type, location and language(s) used for your listing(s)

You can choose from different types of businesses:

Local Business

Franchise

Mobile Store

Store

Storefront

Web Store

Mobile-friendly Storefront

A Mobile-friendly storefront is a perfect option if you own a business that targets mobile consumers.

Local Business

Local Business is available if your store is located in a particular town. You can enter the details for each location you have.

Franchise

A franchisee is available if you work as an independent contractor and own a franchisee of a particular business. Enter your business information and contact information for the particular franchise location you own.

Mobile Store

If you sell from a retail establishment, you can select the Mobile Store option to receive marketing messages on mobile devices only.

Store

To add your retail establishment, you can choose the Store option. Enter your store location and contact information, and provide more information if you wish.

Storefront

If you offer a retail establishment with a storefront, you can select the Storefront option. You can also specify what you want your storefront to look like with your colour choice.

Web Store

If you offer a retail establishment through a website, you can select the Web Store option. You can also add your website address, and select different images and colours for your storefront.

Mobile-friendly Storefront

If you own a storefront that is mobile-friendly, you can select the Mobile-friendly Storefront option. You can customize your storefront by changing your site’s title, description, colour and more.

Step 4: Verify your business information and create an account later if you wish

When you submit your information, you can verify your information by receiving a code to confirm you have provided accurate information. This is especially important when you are adding business information about your location.

After you have verified your information, you can create an account to receive more updates about your business. If you don’t want to create an account, you can submit information manually. You can also remove the verification code and add more information later.

Step 5: List your business and start attracting new customers

You can list your business within the business directory. Click the Search button, select a type of business you’re looking for, and select whether you’re a franchise or service based. You can search for your business by location or business name.

Tip: Select your business type, location and language(s) used for your listing(s).

If you have multiple languages for your business, you can add them separately. The listing of multiple languages will be displayed in different countries. You can change your language settings anytime you want.

Tip: List your business and start attracting new customers.

Add photos of your storefront, employees, products and more to attract more customers. You can edit your photos anytime you want. You can also select your preferred contact method, including mobile, email, or phone.

Tip: Use specific keywords when describing your business and products.

If you want to use a specific keyword or term to attract a higher number of potential customers, you can add it to your listing description. You can also add your products’ brand names.

Tip: Review your Google My Business listing before it’s live.

You can select your business in the drop-down menu of the listing status, and select if you want your listing to be live. The live option will let customers search for your business, and the non-live option will only show information from your business when customers search for your business. You can change your listing status anytime.

Benefits of using Google My Business

There are many benefits to using Google My Business, including the following:

You can easily build more customer trust. You can post accurate business information about your business and your team. This gives your customers the confidence to contact you to learn more about your business and purchase your services.

By utilizing Google My Business listings, you can save time and get your business found by search engine users.

You can create custom Google ads, which include your Google My Business listing, to promote your business and build customer trust. This is a great and best way to increase your brand awareness.

With hundreds of thousands of businesses using Google My Business, it is important that you build an up-to-date listing. Updating your business information will help customers find your business, but it is also important that you get the details correct.

Business Listings are an important factor in gaining the trust of your customer base. They can significantly impact your business, depending on the type of business.

Conclusion

Google My Business, a comprehensive digital marketing platform, is an important tool for businesses to grow and improve their footprint in an increasingly competitive market.

The information that’s present in the Google My Business dashboard gives businesses a competitive edge as it helps them stay relevant online.  It also provides opportunities for better branding and search engine optimization services.

Using Google My Business, businesses can expand their reach to their new customers, build a case for why they are in business, and manage customer relationships. It also allows Your businesses to make informed decisions about their website strategy and marketing campaigns.

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