The garment business is the process in which an entrepreneur converts clothes into various garments like shirts, pants, coats, and more readymade dresses, and sells them to his customers. These ready-made garments are not tailor-made keeping in mind the measurements of a particular person. Rather, they are popularly developed after studying anthropology. And, with a rich heritage in textiles and a booming consumer market, starting a garment manufacturing business can be a lucrative venture for individuals with a passion for fashion and entrepreneurship. Because, the textile and apparel industry has a vast market scope, both domestically and internationally. So, If you have a passion for fashion, then starting a clothing manufacturing business can be an exciting and rewarding venture. Here in this article, we provide a step-by-step guide on how to start a successful garment business.
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The market scope for a garments manufacturing business is vast and dynamic, offering a wide range of opportunities for growth and profitability. With an ever-expanding global population and a growing middle class in emerging economies, the demand for clothing continues to rise. The Indian textile and apparel market size is estimated around $165 Billion in 2022, with the domestic market constituting $125 Billion and exports contributing $40 Billion. And, the market size of the industry is projected to grow at a 10% CAGR to reach $350 Billion by 2030. Additionally, the fashion industry’s constant evolution and consumer preferences for trendy, affordable, and high-quality apparel create a steady demand for garment manufacturers. Moreover, the advent of e-commerce has opened up new avenues for reaching customers worldwide.
One of the key considerations when starting a garments business is determining the required investment. The investment can vary widely depending on the scale and scope of the operation. On a small scale, a startup may need an initial investment of around ₹10 to 20 lakhs. For a medium-sized manufacturing unit, the investment could range from ₹50 lakhs to ₹1 crore. Larger and more automated facilities may require several crores of rupees. The investment will cover various aspects such as infrastructure, machinery, raw materials, and marketing expenses. So, the entrepreneurs must conduct market research with financial analysts to determine the specific investment needed for the venture.
Before commencing operations, obtaining the necessary licenses and permits is essential to ensure legal compliance. However, starting this type of business on a small scale will hardly require any other registration apart from tax registration. But if the entrepreneur is planning to take the business of making readymade garments to the next level in the future, then he will have to strengthen his business legally. So, contact local authorities and industry-specific bodies to understand the required permits for operating a garments business in your area. Some common licenses include GST registration, trade license, trademark registration, MSME Registration, PAN card, current account, and pollution control clearance.
Selecting the right location and space for your garments business is crucial for its success. The space required to start the business depends on the level at which the entrepreneur wants to start his business. If the entrepreneur wants to start small-scale by installing three to four machines, he may require 500 to 1000 square feet of space. Medium-sized facilities may range from 3000 to 5000 square feet, accommodating a larger workforce and more advanced machinery. For larger, industrial-scale operations, the space requirements can be significantly higher, and the space should be large enough to accommodate manufacturing, storage, and a display area for your products. Additionally, consider factors like proximity to suppliers and availability of skilled labor in the chosen location.
The Raw Materials for the readymade clothing industry depend on the product produced by the entrepreneur. However, raw materials are the most commonly used is unstitched cloths. But apart from this, some other raw materials are also required like buttons, Threads, Zip, and Packaging Materials. So, you will need to identify reliable suppliers for fabrics, accessories, and other materials required for your clothing manufacturing business. Choose suppliers who provide high-quality materials at competitive prices and maintain ethical and sustainable practices.
A readymade garment business invests heavily in machinery and equipment, so good quality equipment should be purchased. Here is a general list of machines used in business. Sewing Machine, There are many types of sewing machines available in the market like hand-operated, foot-operated, and automatic sewing machines. And, Working tables, Overlock Machines, Linking Machines, Fashion Maker, Fusion Makers, Buttonhole machines, and Electric Irons.
All these machines are easily available in almost every big city. Or, if you want, you can also search for suppliers of such machines online. And you can contact them and ask for quotations from different suppliers.
At present big companies are doing this type of business on a large scale by using big machines. But you can also start it on a small scale by hiring 3 to 5 employees.
First, it begins with the sourcing of raw materials such as fabrics, threads, and accessories from various suppliers, both domestic and international. Now the next step is to spread the fabric on the working table, after spreading the fabric, it is cut, the parts of the cut fabric are gathered or separated and the next process is stitching.
Then transported to the factories where skilled workers, often in collaboration with modern machinery, sew, and assemble the garments according to the specified designs and patterns. Quality control measures are implemented at every stage to ensure that the final products meet international standards.
Once the garments are ready, they undergo finishing processes like washing, ironing, and packaging before being distributed to retailers or exported to global markets.
To succeed in the competitive garment business, implementing effective marketing strategies is essential. First and foremost, it is important to understand your target audience. Once you have this, use digital platforms, social media, and e-commerce channels to reach a wider audience. Consider collaborating with fashion influencers and designers to create buzz around your products. Additionally, participate in fashion fairs, trade shows, and events to showcase your products and build brand visibility. Lastly, keeping up to date with industry trends and adjusting your marketing strategies accordingly will keep your garment business competitive and thriving.
Starting a small garments business in India requires careful planning, market research, and a solid understanding of the industry. By identifying the market scope, determining your budget, securing the necessary licenses, sourcing quality materials, and implementing effective marketing strategies, you can lay a strong foundation for your business. Remember to adapt to changing fashion trends, stay customer-centric, and continuously innovate to stay competitive in the dynamic garments industry.
Q1: Is starting a garments business in India profitable?
Starting a garments business in India can be profitable, considering the country’s large population and diverse fashion preferences. However, success depends on factors such as market research, product quality, effective marketing, and efficient operations.
Q2: How much investment is required to start a small garments business?
The investment required to start a small garments business can vary based on factors like location, scale of operations, and machinery. It is recommended to create a detailed business plan and estimate the costs involved accurately.
Q3: Can I start a garments business from home?
Yes, it is possible to start a small garments business from home, especially if you are focusing on niche markets or customized products. However, ensure compliance with local laws, zoning regulations, and consider space limitations.
Q4: How can I find reliable fabric suppliers for my garments business?
To find reliable fabric suppliers, attend textile trade shows, network with industry professionals, and conduct thorough research online. Look for suppliers who offer a wide range of quality fabrics, competitive prices, and reliable delivery schedules.
Q5: How can I promote my garments business on a limited budget?
There are several cost-effective ways to promote your garments business, such as utilizing social media platforms, engaging in content marketing, collaborating with influencers, and leveraging word-of-mouth marketing. Prioritize strategies that align with your target audience and brand identity.
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